On October 14 last year, Australian skydiver Felix Baumgartner jumped from the threshold of space and broke the world record for the highest free fall.www.demowatches.net/ulysse-nardin-c-130.html He survived – and so did the Zenith El Primero Stratos Flyback Striking 10th watch on his wrist.

As a tribute to Baumgartner, the Zenith chronograph comes in steel with three counters enabling tenth-of-a-second reading, in three signature colours of the first El Primero launched in 1969 – blue, black and grey. A date window is housed at 6 o’clock in the 42mm case, and the El Primero 400 movement powers the timepiece with over 50 hours of power reserve.

"Zenith is a brand for modern heroes,” says CEO Jean- Frederic Dufour. "We are always working with people who take risks. Felix Baumgartner, for example, was probably not well known, but he decided to do something that nobody has done before, so he became a modern hero.”

Zenith also revived the very first El Primero and covered it with 3.6ct of precious stones in the dial, bezel and white gold case. The 38mm case and the date window between 4 and 5 o’clock are faithful referrals to the original model.

With the brand already producing 45,000 timepieces annually, Dufour aims to double business in the coming few years. When asked if the goal is too aggressive, he rebuts with confidence. "The brand will not stop growing,” he says. "There is no solution in the past. The solutions are in the future.”

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As part of that growth, new models are being added to the Pilot collection inspired by aviation instruments. The new Pilot Montre d’Aéronef Type 20 GMT has a 48mm case which houses the distinctive features of a Zenith pilot watch: a grooved and screw-locked crown, big Arabic numbers and a matte black dial. A small-seconds plate can be seen at 9 o’clock, and a brown leather strap rounds off the piece.

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