November 23, 2013

NEW Bell & Ross Heritage

NEW Bell & Ross Heritage

2008 marked Bell & Ross’ induction as an official supplier to the French Air Force. At their request, the brand created a symbolic, utilitarian watch, meeting the specific requirements of fighter pilots - the BR 03 Type Aviation. Bell & Ross and its iconic model, the INSTRUMENT, upturned traditional www.stillwatches.com watch-making codes with its conceptual and innovative design.Bell & Ross is again returning to the origins of the BR, to their core; watches designed with professionals in mind, this time with the INSTRUMENT BR HERITAGE.

Taking its inspiration directly from aircraft cockpit instrument panels, the INSTRUMENT collection responds to four fundamental principles: legibility, functionality, precision and reliability. The developments of the INSTRUMENT collection parallel the in-depth technological developments within aeronautical instrumentation.

The INSTRUMENT BR 01 is directly inspired by aircraft cockpit on-board instruments from the 1970s. The INSTRUMENT BR 03 Type Aviation, with its multi-function movement, benefits from technological advances in watch-making, just like the aircraft cockpits of the 2000s.

With the INSTRUMENT BR HERITAGE, Bell & Ross revives the authentic spirit of a collection watch, this time taking its inspiration from military aircraft instruments from the 1940s. The BR HERITAGE inspired by history whilst incorporating the most modern techniques, offers a unique combination of details from its vintage style hands and numerals to its sand-coloured index and its stamped natural leather strap, thus giving it the appeal and appearance of the 1940s in a contemporary military watch.

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Straddled between yesterday and today, the INSTRUMENT BR HERITAGE draws its inspiration from history yet uses the most modern techniques to restore the effects of passing time.


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