Hublot presents its new Watchester

The display case debuted by Hublot at the front of its stand during Baselworld 2010 was far and away the most remarkable attraction at the Fair! It nabled each visitor to see how a watch would look on their wrist, with a choice of models and sizes available.

A revolutionary concept in exhibition display cases, the "WatchTester" is accessible to the general public and allows different watch models, www.welwatch.orgsizes and colours to be tried out.

Exhibited for the first time at the front of the Hublot stand during the Basel Fair, the showcase was tested over 38,000 times by visitors curious to try a Hublot watch on their wrist and see the effect!

Those who do not know much about Hublot often think that their watches will be too large for their wrists. Thanks to the "WatchTester", developed exclusively for Hublot by the artisan metalworker Xavier Dietlin, they can now slide their wrist into the showcase and try out various models... 44mm or 48mm watches, complications, and watches in different colours and materials. Four different sizes are placed inside the showcase to allow a wide range of choice. The visitor is free to adjust the showcase height until it is comfortable, slide their wrist into the space provided (glass tube) and then try on the models on display.

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This will give the individual a more accurate idea of how attractive the watch will look on their wrist. The showcase is there for the benefit of our customers, to give them the most accurate impression possible of the model that will best suit them.

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